MediaMarkt leveraged CBOT’s GenAI technologies to enhance the customer experience for coffee machines and equipment, making it more informed, faster, and more enjoyable. Built on CBOT’s powerful artificial intelligence platform, the Coffee Assistant simplifies the shopping process by providing users with personalized product recommendations, coffee recipes, and brewing techniques.

The assistant is trained with OpenAI’s advanced models and works in integration with MediaMarkt’s inventory to offer users up-to-date campaigns and deals. Responses supported by visuals, comparison tables, and informative content make the shopping process more interactive and guided.

In the customer story, you can find information on the following topics:

• How did the need arise? Why was CBOT chosen?
• What can Coffee Assistant do?
• Why is Coffee Assistant inspiring?

Click here 👈 to access the customer story.